Welcome to the store
Advance Sincere Sdn Bhd are the leading importer and distributor of specialty food and marine produce in Kuala Lumpur.
Shop by Category
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A All Fresh Seafood Preorder (9)
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AAA Best Seller & Promotions (100)
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All Burger Patties (11)
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All Cold Cuts (16)
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All Crustaceans & Seafood (86)
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All Dairy Items (7)
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All Pasta Ranges (5)
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All Sausages Products (20)
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Bao (3)
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Beverage (8)
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Combo (24)
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Danish (11)
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Desserts (8)
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Dumpling (2)
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Finger Foods (21)
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IQF Fruits, Berries & Vegetable (5)
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Loaf (14)
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Minced Meat (4)
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Muffin (7)
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Olive Oil (1)
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Pasta Recipe (7)
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Paste / Sauce (17)
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Pie (6)
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Potato (6)
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Sanitizer (1)
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Truffles (4)
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Wraps (3)
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Yong Tou Fu (4)
New In
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(halal) Assb DOUBLE CONCENTRATED TOMATO PASTE/PASTE TOMATO PEKAT BERGANDARM26.90
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(Halal )Assb CHOPPED TOMATO CAN/TOMATO CINCANG TINRM29.90
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(Halal) Assb whole peeled tomatoRM19.90
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (500g)RM35.00
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (700g)RM43.00
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (1kg)RM60.00
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Frozen Baby SquidRM9.80
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Frozen Squid Head On 6/8RM36.20
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Prawn Meat 41/50 (PD) 1kgRM31.40
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Golden Pomfret / Bawal Emas (Large size) (2pcs)RM42.80
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Smoked Salmon Gravlax (Sliced)RM145.00
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Chile Atlantic Salmon FinRM11.00
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Sheep Casing Hot & Spicy Chicken Sausage 100gm-1kg/pktRM55.00
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Sheep Casing Chicken Boiling Cheese 100gm – 1kg/pktRM59.80
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(Halal) Chicken Vienna Sausage 9’s × 110g – ASSB GroceryRM35.90
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(Halal) Chicken Hungarian Sausage 9’s × 90gmRM35.90
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(Halal) Chicken Hungarian Sausage 5’s × 70gmRM15.80
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Premium Cod Fish Steak 3-5 pcs (1kg) – ASSB GroceryRM188.00
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Fresh Seafood Setbox B Silver Sillago/Ikan Bulus, Kembong, Sotong, Lala -ASSB GroceryRM164.00
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Fresh Seafood Setbox A -White Pomfret, Sotong, King Prawn, LalaRM195.00
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Atlantic Salmon Steak Cut 180-350gm±/pcs – ASSB GroceryRM15.00
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Product on sale(Halal) Norway Teriyaki Saba Fillet 1pc (120-150g) Marinated Japanese Mackerel Ikan SabaOriginal price was: RM22.00.RM20.00Current price is: RM20.00.
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Smoked Duck Breast 200-220gm±RM9.50
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Salmon Fillet (5 pieces)RM88.00
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Hot Smoked Salmon Portion Cut 180/200gmRM24.50
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Tiger Prawn 20/30 (1kg/pkt)RM58.00
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Full Shell Oyster Aomori (Sashimi Grade)RM45.00
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(Halal) Marinated BBQ Chicken Wing 500gm±/pktRM18.50
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(Halal) Bawal Hitam 500/700 with Asam Pedas Sauce 400gmRM23.00
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(Halal) Bawal Emas 500/600 with Thai Lime Sauce 400gmRM23.00
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(Halal) Bawal Emas 500/600 with Aroy Thai Sauce 400gmRM23.00
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Tiger Prawn 31/40 1kg/pktRM47.50
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Frozen Squid Head-On 4/6 (Clean)RM32.90
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(Halal) Patties Combo ~ Beef Burger Patties 130gm (2 Packets)
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(Halal) Patties Combo ~MB Chicken Burger Patties 100gm (3 packets)RM19.50
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(Halal) Potato ~ Spiced Potato Wedges 500gm±RM10.00
Fan Favorites
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(halal) Assb DOUBLE CONCENTRATED TOMATO PASTE/PASTE TOMATO PEKAT BERGANDARM26.90
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(Halal )Assb CHOPPED TOMATO CAN/TOMATO CINCANG TINRM29.90
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(Halal) Assb whole peeled tomatoRM19.90
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (500g)RM35.00
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (700g)RM43.00
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Ikan Bilis Jalur Emas [ Jalur Emas Dried Anchovies ] 金线江鱼仔 (1kg)RM60.00
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Frozen Baby SquidRM9.80
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Frozen Squid Head On 6/8RM36.20
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Prawn Meat 41/50 (PD) 1kgRM31.40
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Golden Pomfret / Bawal Emas (Large size) (2pcs)RM42.80
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Smoked Salmon Gravlax (Sliced)RM145.00
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Chile Atlantic Salmon FinRM11.00
On Sale
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Product on sale(Halal) Norway Teriyaki Saba Fillet 1pc (120-150g) Marinated Japanese Mackerel Ikan SabaOriginal price was: RM22.00.RM20.00Current price is: RM20.00.
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Product on saleAll Fresh ~ Fresh Lala 1kg Pre-Order (3-4 Delivery Days)Original price was: RM18.50.RM14.90Current price is: RM14.90.
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Product on saleAll Fresh ~ Fresh Squid 4/6 1kg Pre-Order (3-4 Days Delivery)Original price was: RM57.30.RM54.90Current price is: RM54.90.
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Product on sale(Halal) Crystal Dumpling (Chicken)Original price was: RM12.50.RM9.90Current price is: RM9.90.
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Product on sale(Halal) Black Pepper Crystal Dumpling (Chicken)Original price was: RM14.00.RM11.50Current price is: RM11.50.
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Product on sale(Halal) Desserts ~ Red Bean MochiOriginal price was: RM12.50.RM9.90Current price is: RM9.90.
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Product on sale(Halal) Desserts ~ Creamy Coconut PuddingOriginal price was: RM15.00.RM12.90Current price is: RM12.90.
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Product on sale(Halal) Desserts ~ Konnyaku Coconut JellyOriginal price was: RM9.50.RM7.90Current price is: RM7.90.
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Product on sale(Halal) Salted Egg Cream BunOriginal price was: RM13.50.RM9.90Current price is: RM9.90.
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Product on saleIQF Mixed Fruits 500gmOriginal price was: RM15.00.RM11.00Current price is: RM11.00.
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Product on sale(Halal) Deep Fried Sesame Bun (BBQ Chicken)Original price was: RM10.00.RM8.90Current price is: RM8.90.
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Product on sale(Halal) Truffle Pesto Sauce 80gm ( 5% Truffle)Original price was: RM120.00.RM98.00Current price is: RM98.00.
Best Sellers
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Product on sale(Halal) Galbani Mascarpone 500gmOriginal price was: RM35.90.RM33.20Current price is: RM33.20.
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Salmon BellyRM17.40
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Salmon HeadRM5.90
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(Halal) Mozzarella Shredded Cheese 500gmRM26.00
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(Halal) Potato ~ Sweet Potato Fries 500gm±RM22.00
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(Halal) Smoked Chicken BreastRM35.50
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Smoked Salmon MeatRM23.90
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Combo RRM72.50
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Atlantic Salmon Steak Cut 180-350gm±/pcs – ASSB GroceryRM15.00
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Smoked Duck Breast 200-220gm±RM9.50
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Salmon Fillet (5 pieces)RM88.00
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(Halal) Potato ~ Baby Hash BrownRM19.90